Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, you can request a review of it.
To help you build a compliant and user-friendly ads experience we've highlighted some common areas of confusion. Click the links below to learn more about each policy:
Personal Attributes Sexually Suggestive Content Facebook's BrandsBefore ads show up on televisions or radios they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
During the ad review process, we'll check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.
After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the Ads Manager.
If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:
If you can't edit your ad or feel it was a mistake that it wasn't approved, you can request a review of the decision in Account Quality.
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. learn more
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking. Learn More
Ads must not promote the sale or use of illegal, prescription, or recreational drugs. Learn More
Ads must not promote the sale or use of unsafe supplements, as determined by Cyanase media in its sole discretion. Learn More
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories. Advertising for any of the age-restricted products mentioned below is temporarily suspended in Uganda. Learn More
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure. Learn More
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad. Learn More
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please visit our Intellectual Property Help Center .
Ads must not contain shocking, sensational, inflammatory or excessively violent content. Learn More
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. Learn More
Cyanase media prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Cyanase. Find out more about Fact Checking on Cyanase media here .
Learn MoreAds must not contain content that exploits crises or controversial political or social issues for commercial purposes. Visit our Business Help Center
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page. Learn More
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices. Learn More
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems. Learn More
Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself. Learn More
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Learn More
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities. Learn More
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users. Learn More
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content. For more information on what we consider low quality, visit our Ads Help Center . Learn More
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within cyanase media after someone clicks on the ad.
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information. Learn More
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page. Learn More
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices. Learn More
Ads must not promote the sale of human body parts or fluids.
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Cyanase media's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen. Learn More
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. Details on the requirements for permission can be found here . learn More
Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorized advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age. Apply for Permission in our Contact Form Learn More in our Business Help Center Learn More
Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements. Learn More
Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information. Learn More
Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Cyanase media. Where appropriate, Cyanase media may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting; click here for more. Learn More
If Cyanase's ad authorization process is available in your country, in addition to complying with the Community Standards and Advertising Policies, the disclaimer you submit for your ad about social issues, elections or politics must comply with the following guidelines. This information is provided by you during the ad authorization process and will be displayed on your ad’s header. Learn More
Ads may not promote cryptocurrency trading or related products and services without prior written permission. Details on the requirements for permission can be found, here . Learn More
Cyanase media requires advertisers who wish to run addiction treatment ads targeting Uganda to be certified with LegitScript, and apply to Cyanase media for permission to advertise .
Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups, and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
Advertisers can apply for certification with LegitScript here . Learn More
Ads marketing weight loss products and services must be targeted to people at least 18 years or older. Ads marketing cosmetic surgeries and procedures must be targeted to people at least 18 years or older. Learn More
Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older. Learn More in our Business Help Center Learn More
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Cyanase. media and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:
1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
Ads must clearly represent the company, product, service, or brand that is being advertised.
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
Learn more about ad quality best practices that can improve ad performance.
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
Ads must not request information regarding criminal or arrest history without our prior permission. Learn More
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission. Learn More
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission. Learn More
Ads must not request insurance information, including current insurance policy numbers, without our prior permission. Learn More
Ads must not request information regarding political affiliation. Learn More
Ads must not request information regarding race or ethnicity without our prior permission. Learn More
Ads must not request information regarding religion or philosophical beliefs without our prior permission. Learn More
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission. Learn More
Ads must not request the same or substantially similar information that you could use a Prefill Question to request. Learn More
Ads must not request information regarding trade Union membership status without our prior permission. Learn More
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads. Learn More
1. Ensure any ad data collected, received or derived from your Cyanase or ad (“Cyanase advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Cyanase media advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
2. Don’t use Cyanase media advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Cyanase media) and only to assess the performance and effectiveness of your Cyanase media advertising campaigns.
3. Don’t use Cyanase media advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
4. Don't transfer any Cyanase media advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through Cyanase media, on or off the Cyanase media services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Cyanase media. Your use of Cyanase media’s advertising products and services is part of “Cyanase media” under Cyanase media’s Statement of Rights and Responsibilities ( https://www.#!/legal/terms , the “SRR”) and is subject to the SRR.You may be subject to additional terms or guidelines if you use Cyanase media advertising-related products or services.
2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use
4. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Cyanase media Page running the ads or within Cyanase media Products. If users have interacted with your ad, your ad may remain on Cyanase media products (for example, shared until the users delete it or visible to users through their account tools). If your ad is a political ad , it will be displayed in our Ad Archive . This means that Cyanase media may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order Cyanase media may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Cyanase media believes that disclosure would assist in a lawful investigation.
5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
6. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
7. For policies that require prior written permission, Cyanase media or a Cyanase media Company may grant these permissions.
8. These policies are subject to change at any time without notice.
